KARINA M E A N G O
FEE FI FO FUM
An RSA project whereby we were required to design or re-design a consumer toy and its product packaging to minimise waste and environmental impact.
CORE FLAWS
Material usage : Our everyday lives revolve around packaging and unwanted trash.
Function : Item individually packed.
Generic Solution : By using the same idea but packaging the design to reuse it smartly.
FUNCTION
To create the most intelligent, innovative, playful and attractive packaging design, that not only educates the child values but also rekindle their fairy tale moment.
PACKAGING
The broad spetrum of this packaging is illustrated through an extensive selectionof production characterised by cutting edge graphic design, sassy illustrations, striking typography, careful use of colour as well as unique materials.
BONUS
Five magical beans with messages and pictures laser etched into them on both sides which will continue to enlarge as the beans grow. Each set comes with different mesages which then can be exchange with friends. Let the growing begin !
SOLUTION
Extending the life cycle of the product by designing the product which can help teach kids how to be sustainable and start growing their own plant, while adding a rich fairytale history to the product experience.
Let the growing begin !